 |
| |
MIT Enterprise
Forum of Connecticut Presents: A Concept Clinic for
Earth Markets, an energy related social venture
Date: Wednesday, March 10, 2010
Location: New Haven Lawn Club, 193 Whitney Avenue, New Haven, CT
06511
Time: 5:00 pm to 7:30 pm
Registration and Networking from 5:00 pm to 5:45 pm
Program from 5:45 pm to 7:30 pm
New Haven Lawn Club l Directions l
Register Online
The Concept Clinic is a forum designed to provide consultative
advice to an enterprise in the earliest stages of development.
In this case the panel will provide feedback on the concept
behind the creation of Earth Markets both in terms of its
business plan as well as being an example of an emerging class
of social ventures, largely "ahead of their time" initiatives,
usually ahead of funding, but wrestling with similar issues that
would face any emerging enterprise.
The presenting Company:
Earth Markets is a social venture that develops
residential energy efficiency projects that provide cost savings
to consumers, reduce energy usage and reduce greenhouse gas
emissions. Their mission is to accelerate the diffusion of
energy efficient and clean energy technologies into the
residential sector by combining community-based marketing and
social networking strategies with environmental markets and
finance. Earth Markets marries a consumer-focused community
marketing and social networking approach on the front-end with
an environmental markets and finance approach on the back-end.
They strive to make it affordable to bring energy efficiency
technologies into the homes of a community. Their goal is to
start a conversation with households in a community and build a
relationship with them around sustainable energy usage, moving
them up the “food chain” of smart energy behaviors and
technology solutions over time.
Their services in the residential energy efficiency space
include:
• Program design and implementation;
• Community-based marketing program development;
• Innovative financing strategies;
• Aggregation of residential energy and demand savings; and
• Public policy development.
Earth Markets follows a "People – Planet – Profit" business
model.
The presenters:
Kerry E. O'Neill
Co-Founder, President and Chief Executive Officer
Kerry is an executive with over 20 years of progressive
management experience in diverse sectors including direct
marketing, e-commerce, business services, and educational
services holding increasingly senior roles in operations,
strategy and marketing with firms such as Cendant Corporation
and Clayton Holdings. As CEO of an online division of Cendant,
Kerry oversaw all aspects of the business, including the
carve-out, spin-off and creation of an independent company with
an overhauled strategy. Kerry is adept at developing new
business models and aligning strategies and operational plans –
especially during periods of market disruption – including
translating concepts into viable growth strategies; establishing
operational excellence to support sustainable growth; and
planning and executing business development campaigns that
improve market share and financial performance.
Kerry earned a BS in computer science and engineering from MIT
and a masters degree from NYU's Interactive Telecommunications
Program. She has conducted extensive research on the energy
efficiency sector, utilities, regulatory frameworks, and
emerging environmental market schemes.
Bryan Garcia
Co-Founder, Chief Community Officer
Bryan is the Program Director of the Center for Business and the
Environment at Yale, Co-Editor of Carbon Finance: Environmental
Market Solutions to Climate Change, and former Director of
Energy Market Initiatives for the Connecticut Clean Energy Fund.
Bryan was the designer of the DOE-EPA award-winning Connecticut
Clean Energy Communities program that was financed by a
renewable energy credit trading program he devised while at the
Fund.
Bryan has a Masters in Environmental Management from Yale, and
MBA and MPA from NYU, and BS in Political Economy of Natural
Resources from UC Berkeley. In addition to his passion for
engaging citizens to take local actions on climate change, Bryan
serves(ed) on various advisory boards including SmartPower
(treasurer), Climate Culture, Connecticut Green Building Council
(chairman), The Climate Group, the Clean Energy States Alliance,
and the Connecticut Hedge Fund Association.
The Panel:
Peter Rothstein
Senior Vice President of the New England Clean Energy Council
Peter leads the Council’s Energy Innovation Consortia project
and other innovation-stage initiatives, including the Council’s
Clean Energy Fellowship Program. Peter has many years of
venture, entrepreneurial, executive and deal experience across
the cleantech venture market. Previously, Peter was part of the
Flagship Ventures team, a leading seed and early stage venture
capital firm in Cambridge Massachusetts, and founder of Allegro
Strategy, a consultant, advisor and interim executive with
early-stage cleantech start-ups. Peter has been in early-stage
deal or executive roles with a number of cleantech companies,
including Mascoma, Planar Energy Devices, Ze-gen, Novomer,
Boston-Power, and Mechanology. Peter is actively involved in a
range of leading cleantech and entrepreneurial organizations,
including the National Renewable Energy Lab’s VC Advisory Board,
catalyst to MIT Deshpande Center solar and energy storage MIT
projects, and a Board member of the MIT Enterprise Forum of
Cambridge.
Lauren Caplan
Counsel to Investment Management Company for Nonprofits
Lauren is Counsel to an investment management company for
nonprofit institutional investors and was previously an
Associate at Chadbourne & Parke LLP in New York and London,
focusing on corporate transactions and project finance. Before
becoming an attorney, Lauren was a Legislative Correspondent for
Senator Jon Corzine and National Director of Project HEALTH, a
nonprofit committed to breaking the link between poverty and
poor health. Lauren recently presented her paper, "Regulating
the Levers of Globalization: Integrating Corporate Social
Responsibility into the Capital-Raising Process" at a conference
in Copenhagen and is interested in ensuring that the
capital-raising process accurately accounts for the economic and
social risks posed by climate change.
Mary Howard
Social Venture Consultant
Mary is a consultant to social ventures, including Village
Energy, a hydro electricity generating venture that supplies
rural Honduran villages and is a winner of grants from NCIIA and
the Gates Foundation. She is on retainer to the state of New
Jersey and has worked for both the states of Massachusetts and
New York to coach their high potential technology ventures to
accomplish growth milestones including public and private
fundraising and product development and distribution alliances.
These ventures include GreenRay Solar, ecoFiles, NextGen
Technologies, Edge Therapeutics, AcquiSci, and SpeechtoText,
Mary sits on the board of the MIT Enterprise Forum New York
Chapter, is an Instructor at Parsons School of Design for social
venture projects, and is an Advisor to Pratt Institute's Center
for Sustainable Design Studies.
DIRECTIONS TO THE
NEW HAVEN LAWN CLUB
FROM 91 NORTH OR SOUTH
Take exit 3, the Trumbull Street exit, proceed through
traffic light at end of ramp, turn right at the next right
onto Whitney Avenue. Directly past the next traffic light, on
the right is our entrance, marked by our sign. (Peabody Museum
is on your left.)
FROM 95 NORTH OR SOUTH
Take 95
towards New Haven and merge on to 91 North. Follow directions
for 91 exit.
FROM ROUTE 34
Follow route 34 towards
New Haven. At Route 10, turn right, then left at next light.
Merge onto highway connector and follow signs for 91 North.
Follow directions for 91 exit.
FROM MERRIT PARKWAY
SOUTH
Take EXIT 61. At the end of the exit take a right
onto Whitney Avenue. Follow the signs to New Haven. Proceed
approximately 4.5 miles and the entrance the New Haven Lawn
Club is on your left opposite Yale Peabody Museum.
FROM
MERRIT PARKWAY NORTH
Take exit 61, at the end of the exit
take a left onto Whitney Avenue, and follow signs to New
Haven. Proceed as with from Merrit Parkway South.
FROM
WATERBURY AREA
Take route 84 East to route 691 to route 91
South. Follow directions from 91 South.
 Print This Window l Back to
top |
|
 | | |
